There have been many attempts to understand what makes a good story – but few have used a scientific approach. In this incisive, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.
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