Nottingham’s independent bookshop | 14a Long Row, Nottingham NG1 2DH | 0115 8373097
An Observer Book of the YearA Times Science Book of the YearA New Statesman Book of the YearA Financial Times Science Book of the Year’Astonishingly bold’ Daily Mail’It is hard to imagine a more timely book … much of the modern world will make more sense having read it.’ The TimesWe live in a world that’s more interconnected than ever before. Our lives are shaped by outbreaks – of disease, of misinformation, even of violence – that appear, spread and fade away with bewildering speed.
To understand them, we need to learn the hidden laws that govern them. From ‘superspreaders’ who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories – and why the most useful predictions aren’t necessarily the ones that come true.
Now revised and updated with content on Covid-19.
Postage is calculated at 10% of your order value, up to a maximum of £3.00. There is a free postage option at checkout if you are housebound/shielding, on low income, or need help with postage costs for any other reason. Your order will usually arrive within 2-3 working days. Delivery prices and times to other countries may vary (prices calculated at checkout).
Shop Opening Hours
Monday to Saturday:
10.00am – 5.00pm
Sunday:
12.00pm – 4.00pm
Contact Us:
Five Leaves Bookshop
14a Long Row
Nottingham
NG1 2DH
0115 8373097