logo-cropped

Nottingham’s independent bookshop | 14a Long Row, Nottingham NG1 2DH | 0115 8373097

Sway : Unravelling Unconscious Bias

Agarwal, Pragya
Format: Hardback
Publisher: Bloomsbury Publishing PLC (Bloomsbury Sigma)
Published: April 2, 2020
ISBN: 9781472971357
448 pages

£16.99

Kavita Puri, BBC Journalist and author For the first time, behavioural and data scientist, activist and writer Dr Pragya Agarwal unravels the way our implicit or ‘unintentional’ biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities. Sway is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics – sexism, racism, ageism, homophobia, colourism – with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don’t know about it, are we really responsible for it? At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enables us to open our eyes to our own biases in a scientific and non-judgmental way.

Postage is calculated at 10% of your order value, up to a maximum of £3.00. There is a free postage option at checkout if you are housebound/shielding, on low income, or need help with postage costs for any other reason.  Your order will usually arrive within 2-3 working days. Delivery prices and times to other countries may vary (prices calculated at checkout).

Due to recent Covid updates and international shipping recommendations, we are temporarily suspending mail order to mainland Europe, Canada and Turkey. Other overseas countries, please email before ordering.