Matthew Syed’s phenomenal bestseller will change the way you think about success – for ever. Rebel Ideas examines the power of ‘cognitive diversity’ – the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age – from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of deradicalisation in America’s Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of individual applications, too: from the art of reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of echo chambers that surround us all. Now updated with a new chapter on the Covid-19 crisis
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