An 2025 highlight for GQ, New Statesman and Irish Times

We live under minority rule. But who is the ruling minority?

Most of us are getting screwed over. Our world is defined by inequality, insecurity, lack of community and information overload. As the world burns, mega-corporations are reporting record profits. How are they getting away with it?

‘Minority rule’ is the term Ash Sarkar uses to describe the irrational fear that minorities are trying to overturn and oppress majority populations. In her eye-opening debut, she reveals how minority elites rule majorities by creating the culture wars that have taken over our politics, stoking fear and panic in our media landscape. Because despite what they’ll have you believe, antiracist campaigners aren’t actually silencing the ‘forgotten’ working class, immigrants aren’t eating your pets, trans-activists aren’t corrupting your children, and cancel culture isn’t crushing free speech.

In Minority Rule, Sarkar exposes how a strategic misdirection of blame over who is really screwing everything up is keeping the majority divided, while the real ruling minority of hedge fund managers, press barons, landlords and corporations remain on top. And it’s facilitating one of the biggest power grabs in history. Most crucially, she shows us how what we really have in common is being concealed by a deafening culture of distraction – and that the first step towards a better future is understanding what is happening now, and how we got here.