logo-cropped

Nottingham’s independent bookshop | 14a Long Row, Nottingham NG1 2DH | 0115 8373097

Behavioural Economics : Psychology, neuroscience, and the human side of economics

Orrell, David
Format: Paperback
Publisher: Icon Books Ltd
Published: January 7, 2021
ISBN: 9781785786440
176 pages
Country of publication: United Kingdom

£8.99

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier.

We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

David Orrell explores the findings from psychology and neuroscience that are shaking up economics – and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Postage is calculated at 10% of your order value, up to a maximum of £3.00. There is a free postage option at checkout if you are housebound/shielding, on low income, or need help with postage costs for any other reason.  Your order will usually arrive within 2-3 working days. Delivery prices and times to other countries may vary (prices calculated at checkout).