The Story Telling Book, by Anthony ‘Tas’ Tasgal
Date(s) - Thursday, 10th March
6:30 pm - 8:00 pm
Five Leaves Bookshop
In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, Anthony Tasgal’s ‘Story Telling Book’; (shortlisted for Marketing Book of the Year 2016,) shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more and restore the emotional power of storytelling.
Part manifesto, part recipe book, there isn’t a dull page and anyone who can quote Bertrand Russell and Stephen Hawking on the one hand and Depeche Mode and Morissey on the other is not someone stuck in an intellectual niche.
Tas is a Training Director for the Chartered Institute of Marketing, specialising in Storytelling and Behavioural Economics, a lecturer at Bucks, Nottingham Trent and Beijing Normal Universities as well as an active ad agency Planner, regular speaker at industry conferences and Phoenix Cinema trustee.
Admission for this event is free and refreshments will be available.
Please reserve your place by emailing firstname.lastname@example.org